Implementing the Plan

The plan is not about creating change.  It’s about creating excellence.  The change occurs as we learn to find and eliminate the waste and mediocrity that precludes excellence.  Focus on execution.  The change needed to sustain it will result.

You can’t sell what you can’t deliver.  Before spending any more money on sales and marketing, ensure that your product or service is made and delivered as cost effectively as possible.

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