Create a Values Based Community

No matter how persuasive your argument, or the promises you make, the organization will never follow you through the Valley of Death unless they trust you personally.

Communities and the role of culture

Students of our Six Step Process understand that communities are organizations of individuals who come together willingly to accomplish common goals.  They include your family as well the organizations you run.

Communities are characterized by rules of conduct that have stood the test of time and contribute substantially to the organization’s success.  These rules are referred to as “culture.”  Since the decision to join the community is personal, it follows that the individual agrees to abide by the rules.  As long as individuals embrace the rules, they remain members in good standing.

What happens when the individual decides to no longer “buy-in” to the rules?  We see examples of this every day.  A player breaks training rules.  An accountant or lawyer shares inside information.  A sales executive falsifies sales results to earn a bonus.  What to do?  Since the community rules are understood and the decision to break them was made by the miscreants themselves, the only responsibility of the community is to remove them.

To do anything else merely undermines the credibility of the community.

The Role of Core Values

Experience tells us that successful institutions reflect a culture whose values can sustain it over long periods of time.  Generally, they can be summarized as follows – and are considered “core” because all are critical to the success of the organization.

  • —  Integrity –Honesty/Truth/Moral Courage.
  • —  Teamwork – Institution first.
  • —  Respect – Common Courtesy.
  • —  Responsibility– No excuses.  No whining.

Organizations committed to these core values reflect the trust required to pursue excellence.

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